This year, we're diving into the hidden gems of Chinese New Year with our exciting #HuatDoYouKnow festive campaign which comprises a series of fun and engaging activities:
đ #HuatDoYouKnow Short Film Series: Unveiling Festive Secrets!
We've teamed up with five fan-favourite influencers to present a series of five short films exploring the lesser-known Chinese New Year traditions that are sure to blow your mind! Say goodbye to old myths like avoiding sweeping the floor on the first day of Chinese New Year, we're here to offer new insights that will make your celebration even more meaningful.
Click here to dive into the #HuatDoYouKnow series. Trust us; you don't want to miss this!
đłď¸ Vote for Your Favourite Short Film and Win a Prize!
Share the joy with your loved ones by inviting your family and friends to join in the celebration by watching the short films and vote for their favourite. It could be the ticket to winning one of the 13 fabulous Huat TânG E-wallet credits!
đ CNY Stickers: Spread the Festive Vibes!
Add a touch of dragon magic to your celebrations with our specially curated Chinese New Year stickers! Download them now and share the festive spirit with your family and loved ones. Let's make this Dragon Year roar with joy!
Wishing you a Huat-tastic Chinese New Year! đ
The event, launched by our Chief Distribution Officer (CDO), Alvis Wee, alongside Channel Heads - Wong Li Ling, David Lim, and Kamarul Azahar, was dedicated to align business goals and growth strategies for 2024.
Day 1 commenced with an adventurous spirit, featuring water rafting and jungle trekking activities designed to promote endurance and teamwork. These activities, are in line with the event's theme, âInspire, Impact, TOGETHER,â to foster a sense of unity and agile mindsets among the participants.
Day 2 began energetically with a special address from our Deputy CEO, Ho Teck Seng, which set the tone for a dynamic session led by Alvis, who provided comprehensive business updates. The agenda continued with insightful presentations by other team leaders.
The meeting concluded with an inspiring address from our CEO, Raymond Lew to usher in a bolder and energised 2024 for the team!
The âKick Offâ event transformed the ballroom of Sofitel Kuala Lumpur Damansara into a vibrant space, with attendees dressed to impress in âRock Starâ attire. The presence of our CEO, Raymond Lew; Deputy CEO, Ho Teck Seng, and Chief Agency Officer (CAO), Ashley Goh, added a touch of prestige to the occasion.
Over 150 advisors filled the room with excitement as they awaited the announcement of the recipients for the â2023 Sun Top Achievers Awardsâ as well as the STAR qualifiers, Top Recruiters, and 2024 MDRT qualifiers. The highlight of the evening was the unveiling of the 2024 sales contest and campaigns, setting ambitious goals for the year.
Following this exhilarating event, 32 qualifiers from our PAM Agency channel embarked on a four-day Borneo expedition. Led by Ashley, the group experienced a seamless blend of strategy planning and exciting water activities at the enchanting Gaya Island, Sabah.
They kicked-started the expedition with an exhilarating snorkelling adventure at the Tunku Abdul Rahman Marine Park, followed by a memorable dinner at Malohom Bay with the theme âThe Singgah Singgarung Night,â celebrating local traditions and fostering camaraderie. Advisors also explored Kota Kinabaluâs vibrant markets, indulging in retail therapy and experience the Borneo essence.
These events exemplified Sun Life Malaysia's commitment in recognising and rewarding excellence, setting the stage for a year filled with elevated milestones.
Staying true to our commitment to ensuring the financial well-being of our Clients and communities, Sun Life Malaysia is proud to announce our second year partnership with BFM 89.9 for the 'Ringgit & Sense' Show.
For the next six months, Sun Life Malaysia takes the spotlight as the exclusive partner of BFMâs flagship personal finance programme, the 'Ringgit & Sense' Show.
Tune in every Thursday, from 9:30 to 10:00 am, as we bring you the latest insights, expert advice, and engaging discussions to demystify the realms of financial planning, insurance and takaful protection, wealth management, and investing, empowering you to take charge of your financial destiny.
If you missed the first few live broadcasts, worry not! Listen to the enlightening podcasts by clicking the links below:
| Date | Topics |
|---|---|
| 4 January 2024 | Time For New Financial Resolutions In A New Year Stephen Yong, Licensed Financial Planner, Wealth Vantage Advisory |
| 11 January 2024 | Nudging Millennials Towards Retirement Planning Joyce Chuah, CEO, Success Concepts Life Planners |
| 18 January 2023 | How To Manage Your Investments In 2024 Lim Mei Ching, Former Fund Manager, Author of 'Be Your Own Fund Manager' |
This win serves as an inspiration for all of us to continue to maintain a steadfast focus on creating richer experiences and fostering deeper connections with our valued Clients.
The Putra Aria Brand Awards, widely known as âThe Peopleâs Choice Awards,â are organised by the Association of Accredited Advertising Agents Malaysia (4As) to honour top brand builders. Last year, over 11,000 consumers participated in an eight-week online survey from September to October 2023 across 62 media channels, determining consumers' preferred brands in 24 categories.
Sun Lifers, let's keep rocking and continue to deliver bolder brand experiences!