Last year, through the initiative, we successfully helped 100 children at Rumah Kasih Harmoni celebrate Raya with meaningful Raya outfits. In total, 2,076kg of Raya clothing was collected for underserved communities, helping to make their festive celebrations more special.
This year, we aim to go even further, reaching 300 beneficiaries and extending our support to both children and the elderly.
Baju Raya Lama Baharu returns with Version 2.0, fronted by our brand ambassador, Alif Satar, and in collaboration with AEON BiG, KLOTH Cares and our new partner, FedEx.
With the overwhelming requests we received following last year's campaign, and with the support of our partners, we are now able to extend this initiative beyond Klang Valley, to Penang and Johor, ensuring more Malaysians benefit from a meaningful and sustainable Raya experience.
From now till 31 March 2026, we invite you to give your pre-loved Raya clothes - baju melayu, baju kurung and samping - a new lease of life by donating them at the designated drop-off points. Because a simple act of giving can bring joy, dignity and hope to someone's Raya. Join us in spreading the spirit of Raya - one outfit at a time.
| Region | Drop-Off Points |
| Klang Valley (Collection Now Open) |
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| Penang (Coming Soon on 16 Feb) |
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| Johor (Coming Soon on 16 Feb) |
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Find the full list of drop-off point addresses HERE.