Bringing Financial Literacy to Life: The InsureLit Roadshow 2025
Bringing Financial Literacy to Life: The InsureLit Roadshow 2025

As part of our ongoing InsureLit Campaign 2.0, Sun Life Malaysia brought the InsureLit Roadshow 2025 to life across four key locations:

  • 1 Utama (8 – 12 October)
  • IOI Puchong (15 – 20 October)
  • MyTown Cheras (6 – 9 November)
  • IOI City Mall Putrajaya (26 – 30 November)

Designed to make financial learning more accessible and engaging, the roadshow reflects our commitment to helping individuals build confidence in managing their finances.

Across all locations, the roadshow welcomed over 1400 visitors, reflecting growing public interest in financial wellness and practical money knowledge.

Visitors enjoyed a range of interactive activities such as Stat Stopper, The Smart Money Game, Toss or Loss, and Ready, Set, Maze, all created to turn financial concepts into fun, hands-on experiences.

To support overall well-being, complimentary health screenings including blood glucose, uric acid and cholesterol checks conducted by IJN First Pharmacy and V’Health.

In addition, visitors had the opportunity to review their coverage plans with our Advisors and stand a chance to win the adorable Labubu Big into Energy plush in our bonus draw

Adding a festive touch, the IOI Puchong stop featured Deepavali snacks and henna hand painting, bringing colour, culture and celebration to the roadshow atmosphere.

Through initiatives like InsureLit, Sun Life Malaysia commits to supporting financial literacy, empowering more Malaysians to take meaningful steps towards lasting financial well-being