In the spirit of giving, Sun Life Malaysia launched the
Baju Raya Lama Baharu campaign from 13 February to 6 April, embedding sustainability to the cherished Raya traditions.
Lead by Sun Life Malaysia’s brand ambassador Alif Satar, the campaign invites the public to donate pre-loved ‘Baju Raya’ at designated collection points, including Sun Life Malaysia offices and selected high-traffic AEON BiG locations. Partnering with Kloth Cares, the donated garments are collected and delivered to the talented fashion students at INTI University College, where they are upcycled into uniquely designed Raya clothes.
These upcycled outfits will bring festive joy to 100 children from Rumah Kasih Harmoni, creating memorable moments and fostering a sense of belonging. Alif Satar added a personal touch by visiting the home, engaging with the children, and guiding them to sketch their dream ‘Baju Raya’ designs that will come to life through this campaign.
Sun Lifers, it's time to declutter for a cause! Donate your old Baju Raya at our HQ and First Avenue offices. Don't miss this chance to make a positive impact. Click
here to watch our Hari Raya video and see the joy of giving in action!