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To maintain the momentum of our 10 Years Brighter Celebration, a product reward campaign has been activated since September 2023. The campaign is structured for clients signing up for selected agency products and upon meeting the campaign criteria, they can receive a unit of a 2.25g 999.9 specially minted Sun Life Gold Coin.
The reward has now been extended to CIMB clients with similar criteria. CIMB clients just need to sign up for any of the participating Life Insurance or Family Takaful products with a minimum First Year Annualised Premium/Contribution of RM18,000 and choose an annual payment mode to be eligible.
Gold has long been regarded as a safe-haven asset, preserving and growing wealth for generations.
Campaign period: 1 November to 31 December 2023.
The reward has now been extended to CIMB clients with similar criteria. CIMB clients just need to sign up for any of the participating Life Insurance or Family Takaful products with a minimum First Year Annualised Premium/Contribution of RM18,000 and choose an annual payment mode to be eligible.
Gold has long been regarded as a safe-haven asset, preserving and growing wealth for generations.
Campaign period: 1 November to 31 December 2023.
As a brand dedicated to promoting healthier lives, Sun Life Malaysia has been curating a wide range of engaging programmes and educational content designed to help Malaysians improve their financial, mental, and physical health.
Our ‘Brighter Wellness Programme’, which included a series of experiential wellness initiatives running from March to October 2023 was crafted to help individuals enhance their wellbeing, both financially and in terms of their mental and physical health. Throughout the year, we have positively impacted 376 individuals through this programme.
The Brighter Wellness finale 2023 event, which took place on 14 October 2023 at our 1First Avenue office, placed a special emphasis on financial wellness. Its primary objective was to equip Gen-Z and Millennials with crucial knowledge regarding financial planning and protection.
A highlight of the event, attended by 50 participants, was the presence of a distinguished guest speaker, Faiz Azmi, the esteemed founder of Financial Faiz and a renowned advocate for increasing financial literacy among Malaysians of all backgrounds. His engaging session, titled 'Starter Pack: Pelan Kewangan Milenial dan Gen Z,' resonated profoundly with the audience and was exceptionally well-received.
During the session, our Brighter Academy training managers, Zaidatul Azliza and Norshazlina Rahim also shared their insights on the importance of takaful protection.
Our ‘Brighter Wellness Programme’, which included a series of experiential wellness initiatives running from March to October 2023 was crafted to help individuals enhance their wellbeing, both financially and in terms of their mental and physical health. Throughout the year, we have positively impacted 376 individuals through this programme.
The Brighter Wellness finale 2023 event, which took place on 14 October 2023 at our 1First Avenue office, placed a special emphasis on financial wellness. Its primary objective was to equip Gen-Z and Millennials with crucial knowledge regarding financial planning and protection.
A highlight of the event, attended by 50 participants, was the presence of a distinguished guest speaker, Faiz Azmi, the esteemed founder of Financial Faiz and a renowned advocate for increasing financial literacy among Malaysians of all backgrounds. His engaging session, titled 'Starter Pack: Pelan Kewangan Milenial dan Gen Z,' resonated profoundly with the audience and was exceptionally well-received.
During the session, our Brighter Academy training managers, Zaidatul Azliza and Norshazlina Rahim also shared their insights on the importance of takaful protection.
In October, two global Sun Life leadership team members, Manjit Singh, EVP and CFO, and Chris Wei, EVP and Chief Client & Innovation Officer, paid a visit to Sun Life Malaysia.
This visit marked Chris’ first visit to Kuala Lumpur since he assumed the role of interim Sun Life Asia President.
Over the course of two days, Manjit and Chris engaged with Sun Life Malaysia’s senior management team to gain insights into SLM’s growth roadmap and the initiatives mapped out for 2024. They also met with our 'Top 70 Leaders' over a fireside chat session.
This visit marked Chris’ first visit to Kuala Lumpur since he assumed the role of interim Sun Life Asia President.
Over the course of two days, Manjit and Chris engaged with Sun Life Malaysia’s senior management team to gain insights into SLM’s growth roadmap and the initiatives mapped out for 2024. They also met with our 'Top 70 Leaders' over a fireside chat session.
Advancing sustainability is a cause close to Sun Life’s heart. On 28 October 2023, 70 Sun Lifers got down & dirty to contribute to environmental sustainability by planting 1000 mangrove saplings (Rhizophora Murconata), at Hutan Simpan Kapar Tambahan in Kapar, Selangor. This effort was made possible with the support from Yayasan Hijau Malaysia (YHM) and the Selangor State Forestry Department.
The event marked the second chapter of Sun Life Malaysia's sustainable three-year tree planting initiative, #PlantTreePlantHope, which supports the nation’s National Greening Programme, aimed at planting 100 million trees by 2025.
In October 2023, two remarkable journeys unfolded, celebrating the excellent achievements of our bright advisors. The first leg (2 Oct - 10 Oct) was ' Brighter Overseas Convention 2023,' where 32 of our Elite advisors were celebrated for their outstanding performance with an enchanting escapade to Italy and Switzerland.
They were accompanied by our leadership trio—CEO Raymond Lew, DCEO Ho Teck Seng, and CDO Alvis Wee. The escapade commenced in Milan with a private dinner at the iconic MAIO restaurant, a celebration of the advisors' commitment to delivering exceptional results and making a positive impact on Clients' lives. Additionally, in Lucerne, Switzerland, a special toasting ceremony took place against the stunning backdrop of Stanserhorn mountain, providing a picturesque setting to express our gratitude for our advisors’ exceptional contributions.
Following this memorable Italian experience, the spotlight shifted to the ' 2022 Summit Convention ' in South Africa (16 Oct – 23 Oct). This event was to recognise and honour the dedication of 13 of our PAM qualifiers, who were rewarded with an unforgettable South African experience.
The journey included a captivating Big 5 Safari, featuring lions, leopards, rhinoceroses, elephants, and African buffalos in their natural habitat. Cape Town's iconic Table Mountain served as a stunning backdrop for celebrating excellence, creating memorable moments filled with exciting WOW experiences. The trip concluded with an Exclusive Gala Dinner, providing our qualifiers with a top-notch culinary and dining experience.
Notably, the company's leadership team, including CEO Raymond Lew, DCEO Ho Teck Seng, and Chief Agency Officer, Ashley Goh, were present to celebrate the unwavering dedication and outstanding achievements of our valued advisors.
They were accompanied by our leadership trio—CEO Raymond Lew, DCEO Ho Teck Seng, and CDO Alvis Wee. The escapade commenced in Milan with a private dinner at the iconic MAIO restaurant, a celebration of the advisors' commitment to delivering exceptional results and making a positive impact on Clients' lives. Additionally, in Lucerne, Switzerland, a special toasting ceremony took place against the stunning backdrop of Stanserhorn mountain, providing a picturesque setting to express our gratitude for our advisors’ exceptional contributions.
Following this memorable Italian experience, the spotlight shifted to the ' 2022 Summit Convention ' in South Africa (16 Oct – 23 Oct). This event was to recognise and honour the dedication of 13 of our PAM qualifiers, who were rewarded with an unforgettable South African experience.
The journey included a captivating Big 5 Safari, featuring lions, leopards, rhinoceroses, elephants, and African buffalos in their natural habitat. Cape Town's iconic Table Mountain served as a stunning backdrop for celebrating excellence, creating memorable moments filled with exciting WOW experiences. The trip concluded with an Exclusive Gala Dinner, providing our qualifiers with a top-notch culinary and dining experience.
Notably, the company's leadership team, including CEO Raymond Lew, DCEO Ho Teck Seng, and Chief Agency Officer, Ashley Goh, were present to celebrate the unwavering dedication and outstanding achievements of our valued advisors.