ShineOn
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On November 9, 2023, Sun Lifers, dressed in vibrant attire, came together to celebrate the festival of lights in a special event themed ‘Diya Lighting’.
The Day commenced with a Town Hall session, led by our CEO, Raymond Lew, who shared an update on business performance with Sun Lifers. A heart-warming moment was the acknowledgement of our dedicated Sun Lifers during a Long Service Award ceremony, honouring their unwavering commitment and invaluable contributions.
The festivities continued into the afternoon with a delightful lunch hosted on the 1st floor. Various food booths featured a diverse array of Indian delights, showcasing the rich tapestry of flavours that define the culinary traditions of India. The atmosphere was filled with excitement as engaging games added to the festive ambiance.
The Day commenced with a Town Hall session, led by our CEO, Raymond Lew, who shared an update on business performance with Sun Lifers. A heart-warming moment was the acknowledgement of our dedicated Sun Lifers during a Long Service Award ceremony, honouring their unwavering commitment and invaluable contributions.
The festivities continued into the afternoon with a delightful lunch hosted on the 1st floor. Various food booths featured a diverse array of Indian delights, showcasing the rich tapestry of flavours that define the culinary traditions of India. The atmosphere was filled with excitement as engaging games added to the festive ambiance.
We are thrilled to present our latest brand campaign video, #Legacy, crafted to elevate brand awareness for Sun Life Malaysia.
This video is a key branding initiative, funded by our Regional Office and Corporate Office and produced based on our latest Brand Modernisation Guidelines, with a focus on shadows and colours elements. It offers a fresh perspective on our Legacy proposition and serves to entice prospects to explore Sun Life Malaysia's comprehensive range of Insurance & Takaful offerings.
Watch our video legacy brand video HERE!
Keep a lookout for the video and its respective cuts, showcasing across various platforms:
This video is a key branding initiative, funded by our Regional Office and Corporate Office and produced based on our latest Brand Modernisation Guidelines, with a focus on shadows and colours elements. It offers a fresh perspective on our Legacy proposition and serves to entice prospects to explore Sun Life Malaysia's comprehensive range of Insurance & Takaful offerings.
Watch our video legacy brand video HERE!
Keep a lookout for the video and its respective cuts, showcasing across various platforms:
- TV3 / 8TV / Astro: Mid Nov - Dec 2023
- Cinema: Dec 2023
- Facebook, Instagram, Tik Tok and Youtube: Nov - Dec 2023
In November 2023, Sun Life Malaysia commemorated Diabetes Awareness Month with a community outreach initiative, where we distributed 5,000 diabetes home test kits to B40 families, university students, media representatives, Sun Lifers, and the general public in the Klang Valley, spanning from Bukit Bintang to Shah Alam.
A special thank you to our community partners, HOPE Worldwide Malaysia, Food Aid Foundation, Universiti Kebangsaan Malaysia and more, for standing with us in promoting a diabetes-free world.
In addition to the test kits, we collaborated with HOPE Worldwide Malaysia to host educational talks on diabetes prevention, emphasising on the importance of a healthy body and mind in preventing diabetes risks. These sessions connected 150 individuals from the underserved communities.
2023 Brighter Health Blood Glucose Screening Programme Concludes on A High Note
On the other hand, we continued to champion diabetes awareness through a long-term blood glucose screening progamme, Brighter Health Blood Glucose Screening Programme, which was supported by 224 AM PM Pharmacy and Healthlane Pharmacy outlets nationwide.
This year’s programme received a resounding response, with an impressive 5,961 individuals screened from July to October 2023. This brings the total number of people screened to over 28,000 Malaysian adults since it was launched in 2019.
Similar to previous years’ findings, the screening results revealed a persistent trend of people with higher blood glucose levels, with 39% or 2 in 5 Malaysian adults screened showing higher-than-normal blood glucose levels. This is indicative of increased potential risks associated with insulin resistance, prediabetes, or diabetes.
A special thank you to our community partners, HOPE Worldwide Malaysia, Food Aid Foundation, Universiti Kebangsaan Malaysia and more, for standing with us in promoting a diabetes-free world.
In addition to the test kits, we collaborated with HOPE Worldwide Malaysia to host educational talks on diabetes prevention, emphasising on the importance of a healthy body and mind in preventing diabetes risks. These sessions connected 150 individuals from the underserved communities.
2023 Brighter Health Blood Glucose Screening Programme Concludes on A High Note
On the other hand, we continued to champion diabetes awareness through a long-term blood glucose screening progamme, Brighter Health Blood Glucose Screening Programme, which was supported by 224 AM PM Pharmacy and Healthlane Pharmacy outlets nationwide.
This year’s programme received a resounding response, with an impressive 5,961 individuals screened from July to October 2023. This brings the total number of people screened to over 28,000 Malaysian adults since it was launched in 2019.
Similar to previous years’ findings, the screening results revealed a persistent trend of people with higher blood glucose levels, with 39% or 2 in 5 Malaysian adults screened showing higher-than-normal blood glucose levels. This is indicative of increased potential risks associated with insulin resistance, prediabetes, or diabetes.
Curious about how to navigate the maze of insurance and takaful jargon? Fret not! As a trusted lifetime insurance and takaful provider, our commitment extends beyond merely offering essential protection solutions and services. We are dedicated to helping people gain a better understanding of protection, and hence, the recent rollout of our 'Did You Know' explainer series.
The 'Did You Know' series consists of 8 short videos, released in phases from September to December 2023 across various platforms, including Facebook, Instagram, TikTok, and YouTube.
You can watch the first 6 episodes HERE:
Episode 1: Insurance/Takaful- Free No Biggie?
Episode 2: Insurance/Takaful Too Expensive?
Episode 3: Insurance/Takaful = Investment Plan?
Episode 4: Claims So Complicated?
Episode 5: Say Yes to Conditional Hibah
Episode 6: Cancellation = Hibah
The 'Did You Know' series consists of 8 short videos, released in phases from September to December 2023 across various platforms, including Facebook, Instagram, TikTok, and YouTube.
You can watch the first 6 episodes HERE:
Episode 1: Insurance/Takaful- Free No Biggie?
Episode 2: Insurance/Takaful Too Expensive?
Episode 3: Insurance/Takaful = Investment Plan?
Episode 4: Claims So Complicated?
Episode 5: Say Yes to Conditional Hibah
Episode 6: Cancellation = Hibah