Chinese New Year, also known as the ‘Spring festival’, marks the beginning of the Lunar calendar. In celebration of the Year of the Rabbit, we launched a social media campaign recounting the Chinese zodiac animals’ tale to capture the festive spirit.

Themed as ‘The Great Race’, the campaign narrates the story of the Chinese zodiac calendar, a repeating 12-year cycle represented by 12 animals and how each of them earned their place.

The campaign comprised a series of fun and engaging activities:
 

We kick-started the campaign with a 3-part animated videos titled ‘The Great Race’. Catch this old fable which tell the story of a great race between animals to determine the order of the Chinese zodiac.

 

The Year of the Rabbit represents a year of hope, prosperity, and longevity.  Click the images below to check out how the year will turn out for you based on your Chinese zodiac sign.
 

 

 

Test your knowledge on the Chinese zodiac signs with our ‘The Great Race’ trivia on Instagram and Facebook stories. Click here to play the interactive trivia quiz now.


‘Fortune Rabbit’ CNY stickers

We also curated a set of Fortune Rabbit-themed stickers to bring the festive charms to live. Download and share them with your family and loved ones.
 

 

‘Fortune Rabbit’ Instagram AR Filter Game

A fun ‘Fortune Rabbit’ Instagram AR Filter game was curated to bring families and friends closer this Chinese New Year. So, play this game and collect as many 'fortune nuggets' and 'angpow' as possible. The 10 participants with the highest scores will each walk away with RM88 TNG e-voucher & Sun Life Malaysia’s exclusive CNY angpows.
 

Don’t miss the fun – this contest runs from the 1st day of CNY until Chap Goh Mei (5 February).
Share this game with your family and friends now!
 

Play now at sunlife.co/fortune-rabbit-filter 
 

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To all Sun Lifers, may this Chinese New Year bring you good luck, good health, and great happiness. Happy New Year 兔 You
    

Being a trusted lifetime insurance and takaful brand, Sun Life Malaysia aspires to increase the lifetime financial security of our Clients and communities.

Continuing our efforts to fostering financial security, we entered into a 6-month partnership with BFM 89.9, being the exclusive sponsor for ‘Ringgit & Sense’ Show – a flagship personal finance programme aiming to demystify financial planning, wealth management, and investment decisions.

Tune in every Thursday from 9:30 to 10:00 am from January to June to catch the Ringgit & Sense live on BFM.

In case you missed the earlier shows, don't worry. You can tune in by clicking the podcast links below:
     
      

Date	Topics
5 January 2023	What to Look Out For In 2023 Stephen Yong, Licensed Financial Planner, Wealth Vantage Advisory
12 January 2023	How Your Subconscious Affects Your Money K. Gunesegaran, Founder and Licensed Financial Planner, Wealth Street
19 January 2023	Will The Year of Water Rabbit Be Good For You? Master Kenny Hoo, Founder and Chief Researcher, Good Feng Shui Geomantic Research
26 January 2023	The Malaysian Savings Landscape Hann Liew, Founder & Director, RinggitPlus

This year, scores of people thronged the Golden Triangle area of the Kuala Lumpur city centre, to usher in the New Year. 

Sun Life Malaysia was proud to partner with Brandvision’s, Pavilion’s media arm, to illuminate Pavilion KL with a special ‘2023 Countdown Video’ which was played at the Pavilion Elite LED screen, Pavilion Mall’s Connection Screen and the WOLO Hotel outdoor screen on the New Year’s eve midnight.

Riding off this excitement – we charged ahead to spread the Chinese New Year festive cheers with a special sponsorship of the 2023 Chinese New Year Zodiac Predictions that showcased the wealth, health, career, and love predictions for the 12 animal signs in the Chinese zodiac.

The predictions were on display at the Pavilion Elite & Connection, Fahrenheit 88 Mall, Da Men Mall, Pavilion Bukit Jalil, and Paradigm Mall, 60 times daily at each location, from January until Chap Goh Mei.
 

Don't forget to share your photos and videos from the countdown and the Chinese New Year Zodiac Prediction videos at any of the listed locations on social media and remember to tag @sunlifemalaysia_my.
    

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The Distribution team kicked off the New Year on a positive note with a lively and engaging Sales Kick-off meeting held at the Avillion Port Dickson from 9 January to 10 January 2023.

A strong 130 members from the Distribution team, led by our CEO and President, Raymond Lew and accompanied by Chief Distribution Officer, Alvis Wee and Channel Heads Wong Li Ling and David Lim, gathered to align business goals and growth strategies for 2023.

On Day 1, the team members were greeted by a series of team building games including obstacle challenges designed to test their endurance, stamina, teamwork, and quick-thinking skills. These challenges not only served as leadership building opportunities but also helped to foster stronger team cooperation.

Day 2 began with a team hustle where CEO Raymond delivered an inspiring opening address and followed by business updates from Alvis Wee. Then, respective team leaders took turns to share valuable insights on topics including "Bolder Actions for Greater Outcomes" and "Empowering Channels for Better Leaps Together” which help team members geared up towards achieving the goals set for 2023.

The sales kick-off ended with the prosperity ‘yee-sang’ tossing event to usher in a bolder and energised 2023!

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