The Agency Distribution team organised the second edition of the 'Shop N Dine' event, dedicated to honouring nine MDRT qualifiers for their consistent growth performance.
 
Elevating the experience to unparalleled heights, these achievers were whisked away to the vibrant city of Bangkok for an exclusive shopping and culinary adventure, held from July 31 to August 2, 2023.
 
During the event, our CEO, Raymond Lew, and Deputy CEO, Ho Teck Seng, engaged in meaningful interactions with these exceptional individuals through a range of activities, including a captivating cruise along the Chao Phraya River and an indulgent shopping spree at the renowned Icon Siam.
 
The 2023 Bangkok Shop N Dine transcended mere reward programme; it stood as a resounding reminder that unwavering dedication and tireless effort are always deserving of recognition and celebration!
 

We are elevating our outdoor branding to new heights – this time onto the big screens. This exciting branding venture will not only amplify our brand's visibility but also foster stronger connections with Malaysians from far and wide.
 
a) GSC and TGV Cinemas
Our 10 Years Brighter brand advertisement graced the screens of 39 TGV cinemas, enchanting audiences from July 13 to August 12, and the journey continues with a nationwide presence across 56 GSC cinemas, running from August 10 to September 9, 2023.

b) Pavilion 3D Screen Ads
But that's not all! If you visited Pavilion KL recently, you might caught the biggest sunflower bursting through the 3D Digital Out Of Home (DOOH) billboard located outside of Pavilion Kuala Lumpur.

Simple yet impactful, this dazzling 3D brand ad perfectly illustrates  our brand's message. Just as life flourishes under the sun's warmth, this vibrant sunflower embodies how Sun Life Malaysia illuminates people's future with its comprehensive insurance and takaful products.

In case you didn’t have the opportunity to see it, watch it here 👇🏻:
Explore the Stunning LED Pavilion Screen Ads

We take immense pride to announce yet another remarkable achievement – Sun Life Malaysia recently clinched the Bronze award for "Best Loyalty Strategy for Finance & Insurance" at the prestigious Loyalty & Engagement Awards 2023.

This achievement stands as a testament to our concerted and integrated approach that has been diligently pursued over the past decade, aimed at empowering individuals to make well-informed financial decisions.

From our thought-provoking podcasts and social content to our enlightening financial explainer videos and innovative product solutions, we capitalised on omni-channel engagement to create a lasting and meaningful impact for our Clients.

This award signifies more than mere recognition of our efforts; it mirrors our unwavering commitment to creating greater Client impacts and fostering stronger brand affinity and engagement. 

It’s a successful wrap for our highly anticipated “10 Years Brighter” Roadshow Finale, held at the IOI City Mall in Putrajaya (West Court LG Floor) from August 16 to 20, which attracted over 19,000 enthusiastic visitors.
 
During the roadshow, attendees were treated to an array of captivating activities that catered to their well-being and enjoyment. From health check-ups by Watsons and eye health examinations by MOG, to engaging games, enticing shoppers' discounts, and personalised financial consultations – visitors were able to experience in-person our brand’s Purpose of helping people achieve financial security and overall wellbeing.

At the roadshow, we hosted the third installment of our Brighter Wellness Programme for the year, which consisted of activities to promote mental and physical wellbeing. Our fitness partner, Believe Fitness, kicked things off with an invigorating Resistance Band workout, followed by Cake Decorating workshop with the pastry chef from Le Meridien Hotel, and a dynamic Step Board workout by Believe Fitness, where everyone moved and grooved their way to a healthier body and mind!