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Sun Life Malaysia celebrates the joyous occasion of Hari Raya with a special campaign that embodies the spirit of togetherness and unity.
Our 2023 Raya campaign is aptly titled 'Keindahan Ramadan, Menyinari Syawal' to capture the core Syawal values of self-reflection, empathy, generosity, and fostering unity and happiness. The campaign runs from 23 March to 23 May where we are sharing educational content about the holy Ramadan and the celebration that follows.
The campaign comprises a series of entertaining and educational activities as follows:
A 6-part Educational Series about Ramadan and Hari Raya
To help more people appreciate the true meanings behind the holy month and the celebration that follows, we curated a 6-part educational social media posts to share interesting facts about the rich traditions of Ramadan and Hari Raya.
‘Kelip Juadah Raya’ Instagram AR Filter Contest
We continue the celebrations with the fun ‘Kelip Juadah Raya’ Instagram AR Filter Contest. All you need to do is to collect Raya delicacies and creatively answer the question, ‘Why do you want to win a RM50 TnG e-voucher and an exclusive Sun Life Malaysia Sampul Raya?’. The 10 participants with the highest scores and most creative answers will each walk away with RM50 TnG e-voucher & Sun Life Malaysia’s exclusive Sampul Raya.
Don’t miss out on the fun – this contest runs from 22 April until 12 May 2023. Share this game with your family and friends now!
(Link: Kelip Juadah Raya Contest)
Raya WhatsApp Sticker
Spread the Raya sparkle and make your Hari Raya greetings extra sunny with our super cute Raya Whatsapp stickers. DOWNLOAD them now!
Our 2023 Raya campaign is aptly titled 'Keindahan Ramadan, Menyinari Syawal' to capture the core Syawal values of self-reflection, empathy, generosity, and fostering unity and happiness. The campaign runs from 23 March to 23 May where we are sharing educational content about the holy Ramadan and the celebration that follows.
The campaign comprises a series of entertaining and educational activities as follows:
A 6-part Educational Series about Ramadan and Hari Raya
To help more people appreciate the true meanings behind the holy month and the celebration that follows, we curated a 6-part educational social media posts to share interesting facts about the rich traditions of Ramadan and Hari Raya.
- Episode 1 – Mengapa Umat Islam Wajib Berpuasa?
- Episode 2 – Tips Untuk Ramadan Yang Produktif
- Episode 3 – Tradisi Ramadan di Seluruh Dunia
- Episode 4 – Jenis Baju Raya Yang Digayakan Pada Hari Raya
- Episode 5 – Juadah Raya Popular Ikut Negeri
- Episode 6 – Amalan Sunnah Hari Raya Aidilfitri
‘Kelip Juadah Raya’ Instagram AR Filter Contest
We continue the celebrations with the fun ‘Kelip Juadah Raya’ Instagram AR Filter Contest. All you need to do is to collect Raya delicacies and creatively answer the question, ‘Why do you want to win a RM50 TnG e-voucher and an exclusive Sun Life Malaysia Sampul Raya?’. The 10 participants with the highest scores and most creative answers will each walk away with RM50 TnG e-voucher & Sun Life Malaysia’s exclusive Sampul Raya.
Don’t miss out on the fun – this contest runs from 22 April until 12 May 2023. Share this game with your family and friends now!
(Link: Kelip Juadah Raya Contest)
Spread the Raya sparkle and make your Hari Raya greetings extra sunny with our super cute Raya Whatsapp stickers. DOWNLOAD them now!
On 10 April, the PAM Agency team hosted a special tazkirah and buka puasa event to commemorate the holy month of Ramadan. The event, which was held at our 1 Utama Branch, was attended by more than 100 advisors as well as our CEO, Raymond Lew, and DCEO, Ho Teck Seng.
The evening began with a special tazkirah session conducted by Prof Madya Dato Dr Mohd Izhar Ariff, a renowned independent preacher, writer, and lecturer from UKM’s Faculty of Islamic Studies – where he shared valuable insights on the virtues of tenacity and overcoming adversity during Ramadan.
The highlight of the event was a ceremony to honour 12 recipients of Q1 Top Producers, who demonstrated exceptional performance and delivered outstanding Client experiences before all the guests adjourned for berbuka puasa together at One World Hotel.
The evening began with a special tazkirah session conducted by Prof Madya Dato Dr Mohd Izhar Ariff, a renowned independent preacher, writer, and lecturer from UKM’s Faculty of Islamic Studies – where he shared valuable insights on the virtues of tenacity and overcoming adversity during Ramadan.
The highlight of the event was a ceremony to honour 12 recipients of Q1 Top Producers, who demonstrated exceptional performance and delivered outstanding Client experiences before all the guests adjourned for berbuka puasa together at One World Hotel.
We have added a touch of sunshine to some of the busiest locations in town with our latest out-of-home (OOH) ads!
Remember to check them out if you're nearby, and even better, snap a photo and tag #SunLifeMalaysia:
You can catch them twice a day between 10.00am - 3.00pm and 4.00pm - 8.00pm, where the radio stations will play two songs back-to-back. It's all about reminding everyone that Sun Life Malaysia is a brand that champions brighter lives.
So tune in and start spreading the positive vibes!
Remember to check them out if you're nearby, and even better, snap a photo and tag #SunLifeMalaysia:
- Mutiara Damansara MRT Station
- Jalan Sultan Ismail/Jalan Raja Chulan
- Jalan Bangsar
- 1 Utama Shopping Center
- Bukit Bintang MRT Stations
You can catch them twice a day between 10.00am - 3.00pm and 4.00pm - 8.00pm, where the radio stations will play two songs back-to-back. It's all about reminding everyone that Sun Life Malaysia is a brand that champions brighter lives.
So tune in and start spreading the positive vibes!
Sun Life Malaysia is in the business of helping people achieve lifetime financial security and live healthier lives.
To help more Malaysians secure their financial future, we partnered with BFM 89.9 to become the exclusive sponsor for the ‘Ringgit & Sense Show’. Through this partnership, we aim to break down complex financial planning, wealth management, and investment knowledge into bite-sized information.
Tune in every Thursday from 9.30am to 10.00am from January to June to catch the Ringgit & Sense live on BFM.
Don't worry if you missed April's shows; just listen by clicking on the podcast links below:
To help more Malaysians secure their financial future, we partnered with BFM 89.9 to become the exclusive sponsor for the ‘Ringgit & Sense Show’. Through this partnership, we aim to break down complex financial planning, wealth management, and investment knowledge into bite-sized information.
Tune in every Thursday from 9.30am to 10.00am from January to June to catch the Ringgit & Sense live on BFM.
Don't worry if you missed April's shows; just listen by clicking on the podcast links below:
| Date | Topics |
|---|---|
| 6 April 2023 | How To Make Money When Interest Rates Are Rising Chong Jin Yoong, President, CFA Society Malaysia |
| 13 April 2023 | Making Money The Shariah Way Rafiq Hidayat, Managing Director, Wealth Vantage Advisory |
| 20 April 2023 | Phone Scams, How To Identify Them And How To Protect Yourself Ooi Beng Cheang, Financial Literacy Manager, Financial Planning Association of Malaysia (FPAM) |
| 27 April 2023 | Beware Online Scams Ooi Beng Cheang, Financial Literacy Manager, Financial Planning Association of Malaysia (FPAM) |
At Sun Life Malaysia, we take great pride in being on the cutting edge of innovation to create greater Client impacts. We are honoured that the industry’s first multigenerational critical illness plan, our Prime Family Critical Care-i has been named the ‘Best Critical Illness Plan for Families’ at the Parents’ Choice Awards 2023.
This recognition further affirms our aspiration to become a trusted lifetime insurance and takaful partner through Client-focused innovations. A first for the Malaysian Takaful industry, this critical illness product is designed to help today’s financially strapped sandwiched generation, who are caring for their parents and children, obtain necessary medical protections.
Running on its 6th year, the Parents’ Choice Awards by Parenthood, Malaysia’s pioneer and longest-running mother and baby publication, aims to identify and honour the most trusted brands and services that Malaysian parents truly rely on.
This recognition further affirms our aspiration to become a trusted lifetime insurance and takaful partner through Client-focused innovations. A first for the Malaysian Takaful industry, this critical illness product is designed to help today’s financially strapped sandwiched generation, who are caring for their parents and children, obtain necessary medical protections.
Running on its 6th year, the Parents’ Choice Awards by Parenthood, Malaysia’s pioneer and longest-running mother and baby publication, aims to identify and honour the most trusted brands and services that Malaysian parents truly rely on.