In the serene landscapes of Finland, both the Elite Agency and PAM Agency events unfolded, each offering a unique and unforgettable experience against the backdrop of Finland's pristine winter charm.
 
From 29 February to 9 March, the Elite Club hosted the 2023 SunBrighter Overseas Convention. Our CEO and CDMO, Alvis Wee, joined more than 80 qualifiers on an exhilarating ‘White Winter’ journey filled with captivating experiences, including the Aurora hunting and an Ice-breaker cruise that allow participants to capture glimpses of the Northern Lights and the enchanting Arctic landscapes.
 
Simultaneously, from 25 February to 3 March, the MDRT Fantastic Finland event unfolded too, which was led by our CEO and CAO, Ashley Goh. This exclusive event served as a grand celebration and token of appreciation for the 23 qualifiers from the MDRT 2023 class.
 
Packed with exhilarating winter activities, attendees immersed themselves in Finland's natural beauty through activities like Reindeer Safari, a Husky Ride, visit to Santa Claus Village, and exploring the awe-inspiring Snow Castle. The event culminated in a Momentous get-together dinner, where appreciation was expressed to the qualifiers, each honoured with a token of recognition for their outstanding achievements and contributions to Sun Life.
 
Together, these events exemplified our bolder culture, intertwining rewards, recognition, and unforgettable experiences, ensuring an inspiring start to an even more exciting 2024!
 

Introducing our newly-launched 2024 Raya campaign: ‘Match Menang, Stress Hilang’! This is not just a contest; it's an invitation to capture the essence of the most challenging yet rewarding moments during Ramadan and Raya!
 
This campaign unfolds in two parts: first, the Ramadan contest which runs from 25 March to 7 April, meanwhile for part two the Raya contest will run from 8 April to 21 April. The contest inspired by the timeless concept of Tic-Tac-Toe!
 
Participants are required to capture their Ramadan and Raya challenges with engaging videos or photos, then share them on TikTok, Facebook, or Instagram – it's as easy as ABC! By completing all nine scenarios, you increase your chances of winning amazing prizes!
 
Two lucky grand prize winners will win a luxurious 2-day and 1-night staycation at either the Banyan Tree Hotel KL or the prestigious The St. Regis Hotel KL, valued at RM3,000 in total. Additionally, eight consolation prize winners will receive Grab vouchers worth RM100 each!
 
Don't let the opportunity slip away and help us spread the word by sharing this exciting contest with your family and loved ones today!
 

In celebration of International Women’s Day 2024, Sun Life Malaysia partnered with Tatler Malaysia to be one of the main sponsors for the prestigious Front & Female Awards 2024 which honours women trailblazers steering progress for women and girls in Malaysia.
 
Taking our commitment to promoting financial inclusion for women to the next level, we also sponsored the inaugural ‘Financial Empowerment Award,’ designed to recognise an inspiring women leader who is making significant strides in advancing financial security for women.
 
This sponsorship seamlessly aligns with our ongoing #InsureLit campaign, dedicated to equipping people with crucial insurance and takaful knowledge, fostering positive financial habits, and guiding them towards a financially-fit future.
 
Nuraizah Shamsul Baharin, the visionary founder of MADCash, was announced the recipient of this prestigious award during an intimate dinner ceremony held on 7 March at The Silver Monkey, Hotel Indigo Kuala Lumpur on the Park. MADCash, a fintech company dedicated to supporting micro women entrepreneurs, perfectly embodies the values of financial empowerment that Sun Life Malaysia is advocating.
 
During the award ceremony, six outstanding individuals were recognised from a pool of 19 inspiring women at the event, which included women scientists dedicated to breast cancer research, filmmakers advocating diversity through their craft to women rights’ activist.
 
The event, attended by a select group of 70 individuals, featured notable figures such as activist Datin Paduka Marina Mahathir, Paratus Energy board chairperson Chow Mei Mei, acclaimed filmmaker Tunku Mona Reza, and School of Concepts Founder Mint Lim and more.
 

During the Q1 2024 townhall held on 22 March, Sun Lifers gathered to celebrate the strong business performance achieved in 2023 and set the pace for an even more spirited and resilient start to 2024.
 
Our CEO, Raymond Lew, credited Sun Life Malaysia's achievements to the unwavering dedication and collaborative spirit of every Sun Lifer. Our collective efforts have propelled the company, reaffirming Sun Life's position as a leader in the industry.
 
Later in the afternoon, our top 70 leaders gathered for an exclusive session with a special guest – Ms Vivian Zhuo, Chief Human Resources Officer (CHRO), Sun Life Asia. The stage was turned into a forum of insightful discussions about ways to cultivate a vibrant organisational culture that will fuel Sun Life's continued success.
 
Adding to the sense of Ramadan month celebration, our CEO surprises everyone with a special Ramadan treat of Mahbub's signature dish, Briyani Ayam.
 
We wish everyone an advance "Selamat Menyambut Hari Raya". May this Raya month fill your life with the brightest of colours and joy!
 

At Sun Life Malaysia, we believe in fostering an inclusive environment where everyone's contributions are valued and celebrated. This commitment was front and centre during our commemoration of the 2024 International Women's Day at our Wellness Carnival on March 7.
 
The morning session kicked off with a lively live session on the M Floor, featuring a captivating beauty workshop & IWD Coffee Chat led by renowned makeup and hairdo specialist Michelle Chia, Catherine Renukha, our CIO, and Erin Low, our CCO, together with Linora Low, a wellness coach, sharing their experiences.
 
Additionally, we curated a wellness carnival showcasing stalls operated by brands like Zus Coffee, Diet Monsta, 5 Luxe Scents Co, Entrusol, and JustGoodMY, allowing Sun Lifers to indulge and redeem products. Sun Lifers also engaged in various health-related activities, including in-body checks, physiotherapy quick fixes, CSR Blind Massages, and mini Zumba sessions.
 
Overall, the 2024 International Women's Day Wellness Carnival was a testament to our commitment to diversity, equity, and inclusion.
 

We are thrilled to announce the launch of our latest initiative, the #InsureLit campaign, a year-long effort dedicated to enhancing insurance literacy among Malaysians.

The #InsureLit campaign is inspired by our Purpose to empower more people to achieve financial security. Through concerted efforts, we aim to foster meaningful conversations around insurance/takaful and financial well-being that resonate with our product propositions, and ultimately deepening Malaysians engagement with our brand.

The campaign will feature a variety of activities, including on-ground events, thought-provoking pieces, POV Podcast with Sinar Harian (Takaful), Ringgit & Sense Show with BFM 89.9 and awareness programmes, both in-person and online.

We invite you to stay tuned for updates on the rollout of these initiatives as we embark on this exciting journey together. If you haven't already, be sure to check out our launch video, or visit http://sunlife.co/InsureLit.

Together, let’s equip Malaysians with the knowledge and tools they need to secure their financial futures!