Introducing Sun Lifers Most Valuable Person (MVP) Programme – a unique opportunity for Sun Lifers to volunteer, give back to community, and promote the Sun Life brand. We are looking for top 5 Sun Lifers who demonstrate outstanding commitment to both volunteering and brand advocacy.
This isn't just another reward or recognition programme. It's your opportunity to volunteer for causes that benefit our planet and community, while also championing our beloved Sun Life brand. By participating in designated activities, you'll earn MVP Points and have the chance to be named as one of Sun Life Malaysia's Five Most Valuable Persons!
Look out for Brand & Comm’s emails for upcoming volunteering and brand advocacy events.
On 29 June 2024, 65 dedicated Sun Lifers rolled up their sleeves to contribute to environmental sustainability by planting 500 forest trees at Hutan Simpan Bukit Lagong, Selangor.
This incredible effort was made possible thanks to the invaluable support from our partners, Yayasan Hijau Malaysia (YHM) and the Selangor State Forestry Department. A total of five species were planted, including Nyatoh Taban Merah, Nyatoh Tembaga, Merawan Siput Jantan, Kapur and Meranti Tembaga.
This event marked the third year of Sun Life Malaysia's tree planting initiative, #PlantTreePlantHope, which proudly supports the nation’s National Greening Programme aimed at planting 100 million trees by 2025.
A heartfelt shout-out to all the passionate Sun Lifers who volunteered their time and effort to create a greener future for the next generation. Your unwavering commitment is truly inspiring!
And we're not done yet! Stay tuned for our next tree planting event scheduled for September. Let's continue to make a ‘Green’ impact together 🌳✨
As part of our year-long efforts to advancing insurance and takaful literacy, we curated ‘InsureLit - Earn.Save.Protect’ board game, a fun, interactive and engaging game aiming at making the learning of financial concepts and insurance education easy and fun.
On 28 June 2024, a total of 20 media, bloggers and Key Opinion Leaders (KOLs) attended a special familiarisation session to experience firsthand how this game helps Malaysians elevate their financial know-how. The event commenced with a warm welcome note by our CDMO, Alvis Wee, who explained the significance of this initiative.
He highlighted that the board game is designed as a practical tool for parents to cultivate financial literacy in their children from an early age. This initiative is part of our broader mission to support the government’s efforts to build a financially savvy nation.
Highlight of the event was the board game play session, where media participants engaged hands-on with the game. The session concluded with a photo opportunity featuring our CDMO - Alvis Wee, CMO - Tricia Loh, and Chief Nurturing Officer of Wealth of Life Children - Adeline Ten.
Ramping up our efforts to elevate insurance and takaful literacy, we took our InsureLit Roadshow to Star Property Fair 2024 and Penang in the month of June.
Official Insurance and Takaful Partner for Star Property Fair 2024
Sun Life Malaysia is the proud official insurance and takaful partner for Star Property Fair 2024. The first Star Property Fair was at Central i-City, Shah Alam from 6 to 9 June and featured a series of fun activities and exclusive rewards. Our participation was highlighted by our team of expert advisors providing tailored insights on securing financial futures.
This series of fairs throughout 2024 is set to draw thousands of visitors seeking to explore the latest trends in real estate and financial planning.
Don't miss out on the upcoming pit stops of the Star Property Fair 2024:
- 27 to 29 September: Sunway Pyramid
- 11 to 13 October: Mid Valley Exhibition Centre
Let's keep the momentum going and make these events even more spectacular! 🌟
InsureLit Roadshow Hits Penang!
Our 2nd InsureLit Roadshow headed to Penang, taking place at Queensbay Mall's Central Atrium from 19 to 23 June. The event drew an impressive crowd of thousands of visitors, showcasing our commitment to helping people achieve lifetime financial security and live healthier lives.
At the heart of the InsureLit Roadshow are interactive activities geared towards enhancing participants’ understanding of financial planning and insurance. Highlights include the “Insure Hoops” Challenge, encouraging attendees to reevaluate their insurance and takaful needs, and the “Ready, Set, Maze” Challenge, which prompts visitors to prioritise their financial goals effectively.
Visitors also enjoyed a variety of activities, including health checks, games, and a "Big Yellow Heart" photo challenge to celebrate International Selfie Day on 22 June.
If you missed out on these events, stay tuned for our upcoming roadshows:
- 31 July to 4 August: IOI City Mall Putrajaya
- 18 to 22 September: IOI Mall Puchong
Join us as we continue to make financial education enjoyable and accessible for everyone.
On 13 June 2024, Sun Life Malaysia hosted a vibrant Sustainability & Wellness Carnival under the theme "Sun Life Ku Hijau." The day began with an engaging forum by panel speakers comprising of COO - Irina Lim, Asia COO - Bianca Ilibasic, CIO - Catherine Renukha, CCDO - Victor Cheung, and CHRO - Azreena Che Omar, who discussed innovative strategies for sustainable living and setting an inspiring tone for the event.
One of the highlights was the "Threads of Change" workshop led by Sharifah Sofia, where participants creatively transformed old T-shirts into stylish tote bags, emphasising the importance of upcycling and resourcefulness.
Throughout the carnival, Sun Lifers had the opportunity to engage with various activities, including adopting a plant at Tree Society booth and more. A marketplace featured eco-friendly products, from reusable household items to organic skincare, providing a platform to explore and support sustainable brands.
The event also focused on personal wellness where attendees had the opportunity to undergo in-body check-ups to understand their body composition. We also provided nutritious lunch pack served in recyclable materials, underscoring the company's commitment to employee health and sustainability.
The Sustainability & Wellness Carnival was a resounding success, leaving participants inspired to integrate sustainable practices and wellness into their lives.