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April 2023
‘Keindahan Ramadan, Menyinari Syawal’ with Sun Life Malaysia
Sun Life Malaysia celebrates the joyous occasion of Hari Raya with a special campaign that embodies the spirit of togetherness and unity.
Our 2023 Raya campaign is aptly titled '
Keindahan Ramadan, Menyinari Syawal'
to capture the core
Syawal
values of self-reflection, empathy, generosity, and fostering unity and happiness. The campaign runs from 23 March to 23 May where we are sharing educational content about the holy Ramadan and the celebration that follows.
The campaign comprises a series of entertaining and educational activities as follows:
A 6-part
Educational Series about
Ramadan and Hari Raya
To help more people appreciate the true meanings behind the holy month and the celebration that follows, we curated a 6-part educational social media posts to share interesting facts about the rich traditions of Ramadan and Hari Raya.
Episode 1 –
Mengapa Umat Islam Wajib Berpuasa?
Episode 2 –
Tips Untuk Ramadan Yang Produktif
Episode 3 –
Tradisi Ramadan di Seluruh Dunia
Episode 4 –
Jenis Baju Raya Yang Digayakan Pada Hari Raya
Episode 5 –
Juadah Raya Popular
Ikut Negeri
Episode 6 –
Amalan Sunnah Hari Raya Aidilfitri
‘Kelip Juadah Raya’
Instagram AR Filter Contest
We continue the celebrations with the fun
‘Kelip Juadah Raya’
Instagram AR Filter Contest. All you need to do is to collect Raya delicacies and creatively answer the question, ‘Why do you want to win a RM50 TnG e-voucher and an exclusive Sun Life Malaysia
Sampul Raya
?’. The 10 participants with the highest scores and most creative answers will each walk away with RM50 TnG e-voucher & Sun Life Malaysia’s exclusive
Sampul Raya
.
Don’t miss out on the fun – this contest runs from
22 April until 12 May 2023
. Share this game with your family and friends now!
(Link:
Kelip Juadah Raya Contest
)
Raya WhatsApp Sticker
Spread the Raya sparkle and make your Hari Raya greetings extra sunny with our super cute Raya Whatsapp stickers.
DOWNLOAD
them now!
Sun Life Malaysia Wins Parents’ Choice Awards for ‘Best Critical Illness Plan for Families’
At Sun Life Malaysia, we take great pride in being on the cutting edge of innovation to create greater Client impacts. We are honoured that the industry’s first multigenerational critical illness plan, our
Prime Family Critical Care-
i has been named the ‘
Best Critical Illness Plan for Families
’ at the
Parents’ Choice Awards 2023
.
This recognition further affirms our aspiration to become a trusted lifetime insurance and takaful partner through Client-focused innovations. A first for the Malaysian Takaful industry, this critical illness product is designed to help today’s financially strapped sandwiched generation, who are caring for their parents and children, obtain necessary medical protections.
Running on its 6
th
year, the Parents’ Choice Awards by Parenthood, Malaysia’s pioneer and longest-running mother and baby publication, aims to identify and honour the most trusted brands and services that Malaysian parents truly rely on.
Ramadan Reflections: Meaningful Tazkirah and Buka Puasa with Advisors
On 10 April, the PAM Agency team hosted a special
tazkirah
and
buka puasa
event to commemorate the holy month of Ramadan. The event, which was held at our 1 Utama Branch, was attended by more than 100 advisors as well as our CEO, Raymond Lew, and DCEO, Ho Teck Seng.
The evening began with a special
tazkirah
session conducted by Prof Madya Dato Dr Mohd Izhar Ariff, a renowned independent preacher, writer, and lecturer from UKM’s Faculty of Islamic Studies – where he shared valuable insights on the virtues of tenacity and overcoming adversity during Ramadan.
The highlight of the event was a ceremony to honour 12 recipients of Q1 Top Producers, who demonstrated exceptional performance and delivered outstanding Client experiences before all the guests adjourned for
berbuka puasa
together at One World Hotel.
GALLERY
Shine Bright with Sun Life Malaysia's New Outdoor & Radio Campaigns
We have added a touch of sunshine to some of the busiest locations in town with our latest out-of-home (OOH) ads!
Remember to check them out if you're nearby, and even better, snap a photo and tag #SunLifeMalaysia:
Mutiara Damansara MRT Station
Jalan Sultan Ismail/Jalan Raja Chulan
Jalan Bangsar
1 Utama Shopping Center
Bukit Bintang MRT Stations
We are also rocking the airwaves with some sunny tunes! We've got this awesome on-air feature on Sinar FM (96.7) and MIX FM (94.5) called Sunny Double Hit Sinar and MIX Sunny Double Hits.
You can catch them twice a day between 10.00am - 3.00pm and 4.00pm - 8.00pm, where the radio stations will play two songs back-to-back. It's all about reminding everyone that Sun Life Malaysia is a brand that champions brighter lives.
So tune in and start spreading the positive vibes!
GALLERY
Sun Life Malaysia and BFM 89.9 ‘Ringgit & Sense’ Sponsorship – April
Sun Life Malaysia is in the business of helping people achieve lifetime financial security and live healthier lives.
To help more Malaysians secure their financial future, we partnered with BFM 89.9 to become the exclusive sponsor for the ‘Ringgit & Sense Show’. Through this partnership, we aim to break down complex financial planning, wealth management, and investment knowledge into bite-sized information.
Tune in every Thursday from 9.30am to 10.00am from January to June to catch the Ringgit & Sense live on BFM.
Don't worry if you missed April's shows; just listen by clicking on the podcast links below:
Date
Topics
6 April 2023
How To Make Money When Interest Rates Are Rising
Chong Jin Yoong, President, CFA Society Malaysia
13 April 2023
Making Money The Shariah Way
Rafiq Hidayat, Managing Director, Wealth Vantage Advisory
20 April 2023
Phone Scams, How To Identify Them And How To Protect Yourself
Ooi Beng Cheang, Financial Literacy Manager,
Financial Planning Association of Malaysia (FPAM)
27 April 2023
Beware Online Scams
Ooi Beng Cheang, Financial Literacy Manager,
Financial Planning Association of Malaysia (FPAM)